Posts about the brain center of our industry. Upcoming changes in social media, new tech coming forward soon, etc.
Cybersecurity Awareness Month is here, and if ever there was a time to tune up your digital safety, it’s now. Every organization, especially those in healthcare or who handle financial transactions, should view cybersecurity not […]
What Businesses Need To Know About Cybersecurity Read More »
Many businesses are turning to artificial intelligence to simplify marketing tasks. However, for many, the results fall short. Instead of saving time, AI often produces poor information, creates confusion, and leaves business owners frustrated. The
This Is Why AI Isn’t Helping You With Your Marketing Read More »
The Meta learning phase is a foundational part of every high-performing online ad campaign. For Mediaura clients, especially those in the liquor industry seeking to sell products online, understanding and navigating this phase is key to driving
Don’t Get Stuck In Meta’s Learning Phase: Starting Your Campaign Strong Read More »
After investing considerable time and resources into creating an ad campaign, the last thing you want is for it to fail. Yet, when a campaign goes live, results often fall short of expectations. One marketing
Common Marketing Mistakes: Not Monitoring Ad Campaigns Read More »
Let’s set the scene: You’ve dedicated hours to crafting the perfect post, uploaded it to Facebook or Instagram, and…crickets. Maybe a couple of likes. Maybe a share. But definitely not the meaningful reach or business
Why Social Media Alone Isn’t Cutting It: Leveling Up with Layered Marketing Read More »
Google’s latest innovation, Smart Bidding Exploration, represents the biggest leap in automated bidding for Search campaigns in over a decade. For brands focused on performance and growth, this update is a game-changer. Here’s what you
If you’ve been following the latest in search technology, you may have seen Google’s announcement of the Muvera algorithm update. For those of us who’ve been in digital marketing since before Google existed, it’s a
The past few years have thrown digital marketers into a whirlwind of economic shifts, tech breakthroughs, and changing customer expectations. At Mediaura, we’ve guided clients through these storms and built a toolkit for crisis-proof digital
How To Crisis-Proof Your Digital Marketing Strategy Read More »
TikTok’s 2025 Updates: What They Mean for Brands—and How Mediaura Makes Them Work for You As CEO of Mediaura, I’m always looking at the digital landscape with an eye for what’s next. TikTok’s latest updates
If you have been following search engine trends, you may have heard that SEO was on the decline. Many experts, including us, believed that paid search was taking over. However, the latest Google algorithm update
The Latest Google Algorithm Update Is Helping SEO For This Industry Read More »
