Business

Many businesses struggle with one simple question: Should conversions be credited to Sales or Marketing? It can be easy to chalk up a sale solely to the work of business development, but the reality is […]

Behavioral healthcare seasonality can be challenging, especially when patient census dips and inquiries slow down toward the end of the year. Many treatment centers face this predictable rhythm, but there is no need for panic.

The digital marketing industry has undergone significant changes over the years. Agencies pop up and disappear quicker than you can refresh your feed, and so many of them rely on freelancers or outsourcing to get

Instagram is infamous for making tweaks to its platform without properly warning its community of creators and businesses that rely on the app for their income. And earlier this year, the Meta property did it

Awareness ads seem like the perfect first step in starting a digital ad campaign. What could be better than introducing your audience to who you are?  But here’s something you should consider first. If your

In digital marketing, there are two metrics that sound similar, often get confused, and are key to understanding how much you’re really making off of your digital marketing. So, in this article, we’re going to

When businesses are looking to hire a digital marketer, they often make this common mistake: They think they need someone who “does it all” on staff.  This is far from the slam dunk that many

If you want your digital marketing campaigns to succeed, there is one thing you must master: audience targeting.  Without it, your message probably won’t reach the people that need to hear it, wasting your ad

Economic uncertainty is on everyone’s mind in 2025. Many businesses are asking if now is the time to pull back on digital advertising. The answer, based on our experience marketing during downturns is clear: do

When it comes to digital advertising, every platform has its strengths—but not every platform is right for every business or every budget. At Mediaura, we help brands maximize their ad spend by focusing on the