Business

I’ve experienced firsthand the exhilarating and sometimes overwhelming experience of going viral on the internet. While viral social content can be a powerful tool for brand exposure and growth, it’s important to understand that virality

Have you ever looked at your digital marketing report, seen an impressive ROI, and felt that something was off?  You can’t just go by what you’re told. First off, ever-tightening privacy laws mean digital ad

Marketing a healthcare business? Sure, it’s challenging. But marketing a behavioral healthcare company or an addiction treatment center? That’s an entirely different ballgame.  If you’re wondering how to navigate the complexities and legal nuances of

As a digital advertising agency, Mediaura is always on the pulse of industry developments that could impact our clients and our work. Recently, Google has again found itself in the hot seat, this time facing

You read it in the headline, but we’ll reiterate it here: Yes, you should be running your social media pages like a magazine. (With some caveats, of course.) “But wait,” you say, “Social media killed

Picture this: You launch a digital marketing campaign and get precisely what you want. Your inbox is flooded with quality leads that could make a massive difference for your organization.  But when you try to

Crafting the perfect, results-driven healthcare campaign is not rocket science, but it is something that even established organizations often get wrong. There are some fundamental things that every – and we mean every – healthcare