Business

HIPAA-sensitive marketing is the part of your strategy where “move fast and break things” becomes “move smart and protect everything.” For healthcare brands, the goal is to grow aggressively without ever putting patient privacy, trust, […]

In our 20+ years in the digital marketing world, we have seen one scenario play out countless times. A business establishes a strong reputation. They carve out a place in their local market. Then, the

Name buying in Google Ads frustrates many business owners. You search your brand and suddenly a competitor appears above you. It feels wrong. It feels unfair. You ask, “How can they buy my name on

Many businesses struggle with one simple question: Should conversions be credited to Sales or Marketing? It can be easy to chalk up a sale solely to the work of business development, but the reality is

Behavioral healthcare seasonality can be challenging, especially when patient census dips and inquiries slow down toward the end of the year. Many treatment centers face this predictable rhythm, but there is no need for panic.

The digital marketing industry has undergone significant changes over the years. Agencies pop up and disappear quicker than you can refresh your feed, and so many of them rely on freelancers or outsourcing to get

Instagram is infamous for making tweaks to its platform without properly warning its community of creators and businesses that rely on the app for their income. And earlier this year, the Meta property did it

Awareness ads seem like the perfect first step in starting a digital ad campaign. What could be better than introducing your audience to who you are?  But here’s something you should consider first. If your

In digital marketing, there are two metrics that sound similar, often get confused, and are key to understanding how much you’re really making off of your digital marketing. So, in this article, we’re going to