Switching digital marketing agencies? Here’s how to do it drama-free.
There are many reasons you may want to switch agencies. May you need fresh ideas or your strategic needs have shifted. Regardless of why, it doesn’t have to end with a burnt bridge.
We’ve been a digital marketing agency for over 20 years, and we’ve seen many clients come to us from other agencies, and some leave us for other agencies. Hey, it’s the name of the game.
These tips for a seamless transition aren’t just to placate the agency you’re leaving — it’s to protect you, your assets, and your account access; and to get everything your previous agency promised you.
Here are a few pointers to keep in mind, which we delve deeper into in our video:
- Give Proper Notice and Communication: Always provide proper notice. Abrupt terminations can leave projects in disarray and create scheduling nightmares. Treat the process with the same professionalism you’d expect in return.
- Settle Your Accounts: Ensure all invoices and deliverables are squared away before parting ways. Don’t leave loose ends that could complicate your transition.
- Notify Them Personally: While formal notifications via email or letter are standard, a personal conversation to explain the change can go a long way in maintaining goodwill.
- Get Your Assets: When introducing a new agency, facilitate a professional handover of assets. This step is crucial to maintaining a positive relationship with your former agency, just in case you need to collaborate again in the future.
- Maintain Ownership of Your Digital Platform Access: Ensure that you retain ownership of all critical digital assets, like Google My Business listings and ad accounts. This oversight can prevent future complications.
Our video explores these steps with expert advice, ensuring you’re equipped to handle transitions with finesse.
Thinking of making a switch to a new agency? Contact us. We provide results-driven digital marketing, including digital advertising and social media management.
With 25+ years in the digital landscape, I lead Mediaura, a results-driven agency specializing in digital marketing and website design for the Food & Beverage, Spirits, B2B, and Healthcare sectors with expertise in scaling multi-unit operations.
As a passionate digital strategist, I help businesses achieve their goals via innovative marketing solutions and high-converting web design. My team and I excel in:
Performance-Based Digital Marketing Campaigns
AI Search + SEO
Website Design That Converts
Marketing Automation
I’ve partnered with diverse clients throughout my career to help them navigate the ever-evolving digital world and maximize their online presence. I’m dedicated to pioneering industry trends and leveraging the latest technologies to deliver exceptional results.
I’m always seeking new challenges and opportunities to innovate in digital marketing.
