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Google updated its Penguin filter, a filter that targets sites deemed spammy, on Friday, October 17th, making it the sixth update for the search engine. This release was one of the most anticipated algorithm updates in Google history.

Things you should know about Penguin:

  • It is not a human-driven algorithm
  • It’s based on links
  • It only decreases website rankings (your site can go up in rankings due to Penguin, but only if a site above you was affected negatively by the update)
  • It does not inform website owners about being influenced by Penguin

What’s so important about this update?

Publishers have been anxiously awaiting this update because it’s been over a year since the last one occurred. The previous updates weren’t nearly so spaced out, and those hit by the last version of Penguin have had to wait until now to see if the actions they took to remove spammy links have worked. If their actions have worked, it’s likely their traffic has improved as of this weekend. If not, websites will have to try making more changes and play the waiting game again for Google’s next Penguin release.

Googlers have mentioned that the next updates will be rolling out on a monthly basis, but it isn’t definite. Many people are disappointed with this version of Penguin because spam tolerance is higher than expected and it didn’t fix a lot of negative SEO problems.

What does this mean for you?

It’s still unsure exactly how many queries this update has affected, but there has been data released that certain sites have been deeply affected by 3.0 recoveries.  The new Google Penguin update is an opportunity to see if you have been keeping a clean link profile. If you notice changes in your PR or rankings, positive or negative, you probably have some analysis to do.

Here at Mediaura, we are experts at optimizing your website and making sure it adheres to Google’s standards. We know SEO is crucial for businesses to flourish on the Internet. Unlike many other ad agencies, we specialize in both programming and advertising. While other agencies aren’t able to make sure the programming aspect is up to par with the advertisements being put out, we make sure your ads are getting the exposure they need in a very holistic way.

What separates Mediaura from the competition, is that while many individuals claim to be experts on SEO, very few of them have the technical know-how to make the crucial changes to optimize your website’s programming on the back-end. Our team works hard to not only make sure that the foundation requirements of SEO are in place, but we continually revisit your website to ensure that it is benefitting from the latest changes and adjustments outlined by search engines, such as Google.

If you’d like to learn more about how Mediaura’s digital marketing experience can work for you, Contact Us or give us a call at 502-554-9649 and one of our specialists will work with you on making the most of your website.

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