Custom Facebook Tabs
With Facebook’s Timeline format for business pages, custom tabs are more important than ever for your business’s Facebook presence.
Here are some ways that custom Facebook tabs can help promote your company:
- Using custom tabs to create a strong call to action
- Add videos, photo galleries and more to your custom tabs
- Running contests and promotions
- Uploading custom images for your tabs
- Using your custom tabs as landing pages for Facebook ad campaigns and external promotions
The Kentucky Humane Society has been working hard to utilize technology in order to become a model in the animal welfare industry. Thousands of pets are available abandoned at the shelter, lost, given up for adoption, or found each year. While the Kentucky Humane Society works hard to give these animals a presence on their website, we wanted to help them leverage social media to take their mission one step further.
We worked closely with their wonderful team to develop a plan of action that integrates three main areas of their website into their Facebook profile: Adoptable Dogs, Adoptable Cats, and Stray Pets.
Custom Facebook Tab: Adoptable Pets
We designed and developed custom Facebook tabs to allow users to view adoptable cats and dogs available from the Kentucky Humane Society directly within Facebook, streaminling the process and raising the visibility of these animals in need of homes.
When you click on the “Adoptable Dogs” tab, users are able to view a listing of the most recent dogs available from the Kentucky Humane Society. If a user sees a pet they would like more information on, all they need to do is simply click on the name and/or image.
This brings up detailed information about the animal, along with its location and fee for adoption.
We followed this same process for the cats as well, allowing users to view the available animals.
These tabs now help to raise the profile of these animals as well as increase the chances of someone sharing or informing other users about their existence. It’s leveraging social media in a positive way to help extend the mission and branding of the Kentucky Humane Society.
Custom Facebook Tab: Stray Pets
How many times have you seen a posting on Facebook describing a lost animal or someone describing an animal that has been lost/ran away? If you’re like the average Facebook user, then the answer is “a lot.” Stray Pets are animals that are taken in by the Kentucky Humane Society, not abandoned or given up for adoption; these are animals who are clearly taken care of and have a home…they just seem to have gotten lost. When the Kentucky Humane Society takes these animals in, they post about them on their website. We created a custom Facebook tab that aggregates the postings into the Facebook social media platform custom tab, so that people can look for their lost pets directly on Facebook.
Mediaura is proud to have the Kentucky Humane Society as a client, and we are continually impressed with their forward-thinking measures to help reunite pets with their owners as well as find “Forever Homes” for those animals available for adoption.
To learn more about the Kentucky Humane Society, please visit their website (designed by Mediaura) here.
If you would like more information on how your business or organization can benefit from leveraging social media or custom Facebook tabs of your own, please contact Mediaura here.