Smartphone owners are more interested in receiving coupons on their handsets than getting other kinds of mobile come-ons. It’s just the latest evidence that while mobile advertising as a whole is slowly gaining traction, mobile coupons may be about to take off in a big way.
Research has found that grocery coupons are the most attractive of 10 types of mobile marketing ploys, with 36 percent of U.S. smartphone owners saying they were interested in receiving the discount offers on their handsets. Twenty-nine percent said they wanted to scan bar codes with their phones, while only 15 percent were interested in receiving text message ads.
Mobile coupons have been around for the better part of a decade but have failed to really take off thanks to a lack of widespread retail support and a user experience that is often intolerable. The market is positioned to pick up some serious momentum in the next few years, though, according to a recent report from Juniper Research, which expects it to exceed 300 million people worldwide by 2014.
Mediaura has been at the forefront of the mobile coupon revolution, developing customizable and patent-pending software solutions. Our clients that have started utilizing this technology have been thrilled at both the response from consumers and the ease-of-use with implementing such a practice. The benefit of mobile coupons is that it streamlines the process for the consumer and attracts new revenue to your business.
Think of a company that frequently offers coupons and attractive sales incentives in order for you to frequent their store. Let’s use Bed, Bath, and Beyond as an example in this scenario.
Bed, Bath and Beyond frequently send out enticing coupon offers to members of their database. Their “20% Off Any Item” coupons are possibly one of the most prized offers that any consumer could receive via email. However, how many times have you been shopping due to this special, only to realize at the last possible minute that you have left your coupon print-out at home, or worse, don’t have access to a printer at all? It can be disheartening, to say the least.
The un-wavering benefit of mobile coupon software is that it allows the consumer to receive mobile coupons directly to their smartphone. This removes the need for extra hardware (ie. a computer and printer), it’s efficient and enhances revenue (consumers may decide on the spur of the moment to stop in their favorite store, only to remember they have a ‘coupon for that at home’ and decide to wait on making a purchase. Yet, with mobile coupon technology, they’ll have everything they need in the palm of their hand), and most importantly – it’s green. By eliminating the need for paper coupons, you significantly reduce the stress on the environment. It’s a win/win situation.
Our ProBuilder Web software allows you to create a website customized for your brand that can create and host dynamic content. For example, create online coupons using our user-friendly administrator interface that can be viewed easily on the web or using a mobile device.
- Display custom coupon layouts on the web while maintaining a quality print feature without requiring the user to have additional software
- Supports multiple businesses
- Zipcode tracker allows for custom offers per zip code
- Enterprise-ready deployment includes a default coupon set for zip codes that don’t have customized online coupons
- Zipcode blacklisting means that if your business in specific zip codes choose not to offer coupons they will not be included
- Display custom headers and layouts per business
- Easily track user registration information and frequency
- Highly optimized code capable of supporting extreme amounts of web traffic
We’d love the opportunity to talk to your business about ways to capitalize on this cost-saving technology for online coupons. For more information, give us a call at 502-554-9649.