You would be hard-pressed to find an American today who is not concerned about the state of healthcare in our country. At this point we are all familiar with the issues – rising insurance premiums, expensive medical treatment, access to specialists, just to name a few. However, what patients may be surprised to know, is that a less-than-ideal economic climate effects hospitals and the health-industry just as hard (perhaps even more so).
Although your personal well-being may ebb and flow, for hospitals, there is always a constant stream of new patients. This means they are still tasked with having to provide their excellent services, despite having to reduce funding or cut-back staff. Babies are still being born, emergencies still happen, and people don’t stop getting sick just because the economy takes a downturn. In fact, patients without insurance or access to affordable healthcare often wait until a small problem becomes quite severe before seeking assistance. That means emergency rooms are often populated with a greater number of patients than usual, and hospital staff are stretched thin.
Hospital resources are constantly being challenged, and administrators often have to work their magic in raising the funds necessary to continue running their hospital at its best.
As any doctor, nurse, or hospital administration official can tell you – this is not their ideal scenario. And with an economy such as Kentucky’s, heavily rooted in healthcare, addressing this issue has become an urgent matter.
Business First of Louisville recently revealed that a survey by Genworth Financial Inc. stated that the costs of long-term care in Kentucky alone, is rising faster than the national average. Healthcare consolidation has also been in full-swing in this region for quite some time.
- Lexington-based UK HealthCare and Norton Healthcare, the Commonwealth’s largest health system, announced their intent to formalize a longstanding working relationship through an “alliance” to bolstering teaching and clinical programs.
- The nonprofit companies that operate three of Kentucky’s largest hospital networks—Saint Joseph Health Systems, University of Louisville Hospital, and Jewish Hospital—intend to merge under an agreement approved by U of L trustees.
- Kindred Healthcare Inc. has recently announced plans to merge with RehabCare Group Inc. after stock prices continued to fall for the St. Louis company.
Running a hospital is an expensive business. Take a look at this chart, illustrating the average hospital operating costs:
Now you’re probably thinking to yourselves, why is a software development company and interactive digital agency such as Mediaura concerned about healthcare?
The answer is this – sometimes solutions and help for a company’s problems can be found outside of their own industry. What most hospitals don’t realize, is that there are many new and exciting channels of revenue at their disposal – courtesy of the turnkey software solutions that Mediaura provides. Mediaura has a long history of working closely with hospitals and healthcare providers in developing new revenue streams, implementing cost-savings initiatives, and raise awareness for their brand.
Whether it’s affordable digital signage, mobile applications, online marketing, or updating your website – Mediaura has the resources and expertise to help execute your vision. We also have a strong background in the medical industry, supporting over 200 hospitals nationwide with our innovative services.
Contact us today to find out how Mediaura can help to prescribe a solution for you.