As you may already know not all advertising agencies are alike, and these days they are primarily divided into two camps: the Traditional Agency and the Digital Agency. While the differences between these two conventions may seem subtle, those discrepancies in today’s marketing climate can mean sink or swim for your business.
While the traditional agency still has a role to play in marketing, those without a strong digital division (or dedicated partner) are quickly becoming irrelevant. Call it “marketing Darwinism” but those who didn’t adapt or evolve have been doomed to falter. Those may seem like strong words, but they’re the truth. The last decade of marketing and advertising has been defined by technological innovation, and unfortunately, most traditional agencies held fast to their culture, processes, and stagnant business models hoping that this was a fad that would pass or not affect their bottom line.
Just as radio, newspapers, television, and other forms of media have learned – they were sorely mistaken.
The Strength Of A Digital Agency
Digital agencies leverage new and emerging technologies to help their clients connect with new customers through these cutting-edge platforms. At its core, a digital agency is a sophisticated organization that creates relationships that possess depth and relevance with consumers by utilizing technological advancements in marketing.
Despite the fact that when most people hear the term digital agency they think “website design,” a true full-service agency, such as Mediaura, does so much more. Quite often when we work with clients they are amazed at how much quantifiable information and behavioral facts about their consumers that we are able to provide for them. Our team is able to utilize a wide variety of information, far beyond the capabilities of a traditional agency, to arm our clients with new insights they can use to increase sales and conversions.
Let’s use this example: if you were going to advertise your product or brand which method would you prefer?
A) An expensive static solution where your analytics will be given as an approximation of how many people saw your ad based on the estimated amount of traffic on a given day?
B) A less expensive, interactive work that highlights your brand and allows you to be provided with performance statistics such as the exact amount of individuals who saw your ad, their behavior after viewing your ad, the amount of calls/emails derived directly from your ad, as well as their demographic information such as gender, age, location, and household income.
Most clients prefer solution B, and that is the marketing edge that a digital agency can provide over traditional advertising methods. With digital marketing, every metric is measured. We can track the performance of specific keywords, locations, landing pages, and track them to conversions and sales for our clients.
The benefits of a digital agency aren’t simply about methodology. Advertising with a digital agency is much less expensive than traditional ad placements. This allows organizations of all sizes to benefit and become players in the marketing game.
Digital agencies have a wide variety of devices the can employ to connect with your target audience, such as:
- Personal Computers
- Gaming Consoles
- …much more
Clients are also much more free in terms of the parameters of their ads with a digital marketing agency. It used to be that when you placed a billboard advertisement, you were stuck with one image for a defined amount of time. However, with a digital agency, your ad can run an hour, a day, a week, a month, etc.
Mediaura, A Digital Agency With Experience
What many clients find intimidating about digital advertising is that they simply don’t understand its full capabilities. Traditional advertising, on the other hand, has been around since the Roman Empire and has been prevalent in the US since the Boston News-Letter printed a real estate ad.
This is why it is imperative to work with a digital agency with a solid track record of proven results. The digital agency landscape is populated with far too many unscrupulous individuals who think that a laptop and a rough idea of how the Internet works make them qualified to run a business. Don’t throw your money (and it’s often a lot) to these fly-by-night companies.
Mediaura was awarded the Better Business Bureau Marketplace Ethics award for our fair practices. We work to educate our clients on their options, explaining to them every step of the way why a particular method is the best choice for them. We have a roster of loyal clients because we’ve worked hard to give them the results they deserve because we know that when they succeed, we do too.
To learn more about our digital agency services, click here. If you would like to learn how digital advertising can benefit your business, contact us here or give us a call at 502-554-9649. A member of our team will be happy to assist you.