We use call tracking for all of our digital marketing campaigns because it gives us deeper insights into where phone call leads are truly coming from. Too often, businesses invest in digital ads, SEO, or social media marketing yet struggle to connect online activity with real customer calls. Call tracking software solves this problem by assigning unique numbers to different campaigns and showing you exactly which ads, landing pages, or keywords are generating inbound phone calls.
When a customer clicks to call, or literally “picks up the phone,” you shouldn’t lose the valuable attribution data that tells you how they found your business. Without call tracking, those leads are often misattributed—or worse, not tracked at all—leaving a major gap in your marketing analytics. By integrating call tracking into your digital marketing strategy, you gain a clear picture of your ROI, improve lead generation quality, and eliminate wasted ad spend on channels that don’t convert.
This video walks you through the fundamentals of call tracking and why it has become one of the most effective marketing tools for businesses that rely on phone calls to drive revenue. Whether you are running Google Ads campaigns, testing new landing pages, or optimizing local SEO, call tracking reveals which efforts are paying off and helps you make smart, data-driven decisions.
If your business depends on phone leads—whether you’re a healthcare provider, law firm, home services company, or multi-location business—you should be using call tracking as a cornerstone of your marketing strategy. It ensures that every click, every call, and every conversion is accounted for, giving you the insights you need to scale your business with confidence.
With 25+ years in the digital landscape, I lead Mediaura, a results-driven agency specializing in digital marketing and website design for the Food & Beverage, Spirits, B2B, and Healthcare sectors with expertise in scaling multi-unit operations.
As a passionate digital strategist, I help businesses achieve their goals via innovative marketing solutions and high-converting web design. My team and I excel in:
Performance-Based Digital Marketing Campaigns
AI Search + SEO
Website Design That Converts
Marketing Automation
I’ve partnered with diverse clients throughout my career to help them navigate the ever-evolving digital world and maximize their online presence. I’m dedicated to pioneering industry trends and leveraging the latest technologies to deliver exceptional results.
I’m always seeking new challenges and opportunities to innovate in digital marketing.
