Looking to up your digital marketing game? Mediaura isn’t just for the up and coming business that is not yet digitally present. As one of the top Interactive Agencies in the nation, Mediaura utilizes a multitude of online tools and platforms to take even a Fortune 500 company to the next level. So why exactly should you choose to team up with us to boost your business? Our digital marketing expertise comprised of our online advertising, social media management, and mobile software development initiatives can take your business’s online presence up a notch by making customers fully aware of what you have to offer.
Simply having a website is no longer enough. In order to stay ahead of the competition, organizations need to make sure that they are fully utilizing and leveraging the capabilities that their website presence provides. Mediaura is a full-service digital agency that not only develops and executes digital marketing, we educate our clients throughout the process – so that they can make informed decisions concerning the growth of their online portfolio. We work to empower our clientele, showing them the endless possibilities that digital marketing can provide, for both their brand and their bottom line.
How Will Our Digital Marketing Services Actually Draw Customers In?
By using a process called Search Engine Optimization (SEO) your project will generate the traffic it needs to stay current and to keep people coming to your site. Our dedicated team of experts uses keywords that are relative to your business and will work to ensure that your company remains in the top “unpaid”, or organic, search results on a search engine through monitoring, programming, and quality score improvements.
According to an online study, 93% of all Internet traffic begins with a search engine. On top of that, 75% of users never scroll past the first page of search results! If your page isn’t ranking high enough to be visible and competitive, you’re missing out on valuable new business. Mediaura knows that the higher up and more frequent your website appears in a search engine, the more traffic it will generate. This process of optimizing your digital properties for search engines is an on-going process. Mediaura will constantly adapt to updates and algorithm changes and put the focus on the most important topics on your website through key digital marketing aspects such as:
- Keyword Research
- SEO-Friendly Content Writing
- SEO-Performance Monitoring
- Ranking/Status Reports
- Content Creation
The Benefits of Social Media
Mediaura uses social media platforms like Facebook, Twitter, and LinkedIn to enhance your branding profile and keep your customers in the know. According to a new eMarketer report, nearly one in four people worldwide use some form of social media. This is why Mediaura recommends social media marketing to our clients because we know that meeting them in an environment they’re already frequenting, will give your brand a competitive edge.
A strong, positive social media presence is imperative for brands that want to engage with users one-on-one in a professional yet laid backed manner and maximizing brand loyalty now and in the future.
Social media platforms are keenly aware of the marketplace assets they provide and have recently made adjustments to suit the needs of companies looking to raise their digital profile. This level of engagement is unprecedented in the realm of marketing, and working with a digital partner such as Mediaura will help to ensure you get the most bang for your buck.
Our experienced social media professionals use platforms such as Facebook, Instagram, Twitter, and Youtube to create quality content by listening to follower’s needs and taking note of which posts get the most attention. This area of our digital marketing plan allows us to gather information on:
- User demographic
- Usage data
- Campaign effectiveness score
The above knowledge will help us continue to improve your business by making recommendations based on your customers’ digital marketing needs in the ever-growing realm of social media. Why will a mobile app enhance your digital marketing presence?
Do You Need A Mobile App?
Mobile applications allow customers to have all the information they want at their fingertips. Mediaura has created customized mobile applications for a variety of devices in house, such as the iPhone, iPad, and Android. Mobile apps can enhance your brand by:
- Increasing visibility of your website
- Increasing accessibility to your website
- Connecting with on-the-go customers
- Giving customers directions to your location wherever they are
- Giving customers immediate access to your contact information
Mobile apps can integrate with an existing desktop website and continue to engage consumers throughout the day. We know when a mobile app is right for your business and when other cost-saving initiatives can be just as effective.
Mediaura’s digital marketing expertise provides a plethora of services to companies big and small. Whether your company has a presence online yet or not, Mediaura can help you exceed your digital marketing goals.
A True Digital Partner
These are just a sample of the ways in which digital marketing can improve upon an already-effective website presence.
To learn what digital marketing can do for your brand, click here. If you would like to learn how digital marketing could benefit your business, contact us or give us a call at 502-554-9649. A member of our team will be happy to assist you.
