Facebook Advertising Tips For Small Business

Most people are aware of the social, personal side of Facebook. In fact, Facebook has more monthly users (1.32 billion) than India, the world’s second-most populous country at 1.24 billion, has people. However, what many businesses aren’t aware of or are unfamiliar with, are the advertising and marketing possibilities this platform has to offer them. This is especially true for small businesses that may not have the type of budget required for larger, national campaigns.

At Mediaura we routinely work with businesses of all types to leverage this social media platform to increase brand affinity and product awareness for organizations both big and small.

If your company is on the fence about the impact Facebook can have on your bottom-line or you don’t think it’s necessary for your brand to have a presence on social media, we’re here to change your mind – or at the very least begin the conversation.

Facebook Helps Customers Find You

Facebook is a proactive way to inform customers about your brand in an authentic way without interrupting their daily routine. Your page becomes an extension of your business, making it easy to share updates with people who matter the most – your clients and potential future consumers. It allows you to engage with people in their own social environment, both on desktop and mobile, in a genuine way. This type of interaction builds brand loyalty because people see that they are able to interface with a company who cares and who reaches out to them for their business.

Having a Facebook page makes your brand:

  • Discoverable: When people search for you on Facebook, they’ll be able to find you.
  • Connected: Have one-on-one conversations with your customers, who can like your Page, read your posts and share them with friends, and check-in when they visit.
  • Timely: Your Page can help you reach large groups of people frequently, with messages tailored to their needs and interests.

Facebook Helps You Identify Your Audience

Often we work with clients who think they know the identity of their clientele, but after capturing their analytics and reviewing the data with them, they discover a whole new demographic of people that are interested in their brand that they weren’t even aware of – or at the very least underestimated.

This can have a major impact on how your branding is positioned moving forward, allowing you to tailor your message to an entirely new audience and expanding your growth.

Mediaura recently contracted with a new client who had previously only been advertising and sharing their message with the audience they knew they had based on traditional advertising methods. However, what they were not aware of is that their page was actually being viewed more frequently by an entirely separate segment of users. By expanding their targeted audience and composing unique messaging for this group, we were able to have a very significant impact on their ROI almost immediately.

Without Facebook and working with a digital marketing partner, they would have neglected the potential to tap into an entirely fresh demographic.

The team at Mediaura has been working with Facebook advertising for several years now, and our expert staff knows how to identify and target your audience, drilling down to identify the group most likely to convert to your goals.

Facebook Allows You to Maximize Your ImpactFacebook Advertising

One of the most competitive aspects of Facebook in terms of marketing for businesses is that it allows you to find out what’s working and what isn’t – before you go all in. With traditional media, a much more costly method of advertising, you are locked into an idea. Yet with social media advertising, you can run different ads or messages simultaneously and measure the user response to each one. Facebook also affords you the opportunity to optimize your campaign so that your budget is directed towards the ad that is performing the best.

With traditional marketing methods, at some point, you kind of have to “go with your gut” and hope that something will work, but with Facebook advertising, the hard facts are what inform our decisions. The team at Mediaura will look for trends in the analytics to help you develop more of the best performing content for your brand. This will help increase your ROI while maintaining the required budget necessary to achieve your objectives.

Facebook Allows You To Grow At A Pace You Can Afford

As we’ve previously discussed, traditional marketing methods are expensive. The average advertising cost for an inch of black and white advertising space in a newspaper is approximately $230-$400. And let’s face it, that ad may or not be seen by whoever is reading that paper, and how much of a lasting impact will it really have on the viewership?

If you were to take that same budget and apply it to a Facebook ad or a promoted post, you would have a full-color ad with text, going out to a highly targeted audience. Even better than that, you would have actual measurable results.

So while that newspaper may be able to give you an idea of their audience and who may see your ad, they won’t be able to tell you who did see your ad. Whereas with Facebook we would be able to inform you that for a budget of $300 – 72,367 unique users viewed your ad, 504 of those individuals immediately went to your website to view your product, at a cost of $0.59 per click.

As a business, especially a small business, this type of information coupled with the ability to set your parameters (such as budget and audience) can have a massive payoff to the well-being and growth of your small business. It doesn’t require thousands of dollars upfront, instead, it allows you to steadily increase your budget as your business grows, minimizing overhead costs.

Mediaura Can Help Your Business

The advertising team at Mediaura has been working in the digital realm for decades. No matter what your industry is, we can help leverage social media advertising on any platform: Facebook, Twitter, Instagram, etc. and make the most out of your budget.

As a company, we are invested in seeing our clients succeed because we know that when they grow their advertising capabilities increase as well. This is why our clients have been with us for years – we work to make sure their goals are not only met but are exceeded.

To learn what social media marketing can do for you, click here. If you would like to learn how Facebook or Social Media advertising could benefit your business, contact us or give us a call at 502-554-9649. A member of our team will be happy to assist you.

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