This Is Why AI Isn’t Helping You With Your Marketing

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Andrew Aebersold, CEO of Mediaura, looks into the camera while explaining why your AI marketing questions may be getting bad results. He is wearing a dark blue checkerboard print collared shirt. The background is an office scene, featuring a bookshelf and plant.

Many businesses are turning to artificial intelligence to simplify marketing tasks. However, for many, the results fall short.

Instead of saving time, AI often produces poor information, creates confusion, and leaves business owners frustrated. The issue is not necessarily that AI is ineffective. The issue is that expertise is required to use AI correctly.

In this article, we will explore why AI may not be helping your marketing and how to use it properly to support real growth. 

Why AI Often Misses the Mark

Business owners have told us that AI feels unreliable to them. They enter a prompt and receive answers that feel inaccurate or do not work. They quickly dismiss AI as a waste of time.

What is happening here? The truth is that AI works best when guided by subject matter experts. The quality of the output depends on the quality of the input. When prompts are vague or incomplete, the responses are equally weak. 

Even worse, AI can “hallucinate,” delivering information that looks polished but is factually wrong. Without expertise, those mistakes go unnoticed.

AI is not a replacement for marketing knowledge. It is a tool that amplifies professional expertise.

The Risks of Blindly Trusting AI

There are real risks associated with relying on AI without the ability to validate its results. A recent legal case highlighted this when two attorneys submitted documents drafted by AI that cited fictional case law. They were sanctioned and forced to pay a $5,000 fine.

The same risk applies in marketing. AI may provide data, messaging, or campaign strategies that sound correct but are misleading or even harmful when executed. Without the expertise to challenge those outputs, businesses may waste time and money, lose credibility, or damage their brand.

Think of it like home repair. If someone without plumbing knowledge asks AI for instructions, the results may create more problems than solutions. They may end up making unnecessary trips to the store, wasting resources, and struggling to fix mistakes. 

The same goes for marketing.

How Marketing Experts Use AI

While AI is not a magic solution, it is extremely valuable in the hands of professionals. Agencies use AI to speed up research, create draft strategies, and identify patterns.

Because experts know how to refine prompts, assess answers, and fact-check results, AI becomes an extension of their expertise rather than a replacement for it.

At Mediaura, AI is treated as a second set of eyes. For example, proposals and strategies are often run through AI tools to identify blind spots or alternative approaches. This creates an additional layer of quality control. For clients, the outcome is faster work, sharper insights, and more reliable results.

Best Practices for AI Marketing for Businesses

If AI is not helping your marketing, the problem likely lies in how it is being used. To improve results, businesses should follow these best practices:

  • Treat AI as a support tool, not a decision maker.
  • Always fact check outputs, either by running them through another AI tool or by consulting with a marketing professional.
  • Recognize where expertise is required and avoid handing off sensitive tasks entirely to AI.
  • Partner with marketing agencies like us who know how to harness AI effectively.

Final Thoughts

Don’t be one of those businesses that blindly trusts AI and loses money as a result.

Instead, get a marketing expert well-versed in AI to get you great results, quicker and for a reasonable investment. 

Reach out to us at mediaura.com. 

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