Many businesses are turning to artificial intelligence to simplify marketing tasks. However, for many, the results fall short. Instead of saving time, AI often produces poor information, creates confusion, and leaves business owners frustrated. The […]
This Is Why AI Isn’t Helping You With Your Marketing Read More »
In digital marketing, there are two metrics that sound similar, often get confused, and are key to understanding how much you’re really making off of your digital marketing. So, in this article, we’re going to
ROI vs ROAS: Which One Is More Important For Digital Marketing? Read More »
The Meta learning phase is a foundational part of every high-performing online ad campaign. For Mediaura clients, especially those in the liquor industry seeking to sell products online, understanding and navigating this phase is key to driving
Don’t Get Stuck In Meta’s Learning Phase: Starting Your Campaign Strong Read More »
When businesses are looking to hire a digital marketer, they often make this common mistake: They think they need someone who “does it all” on staff. This is far from the slam dunk that many
After investing considerable time and resources into creating an ad campaign, the last thing you want is for it to fail. Yet, when a campaign goes live, results often fall short of expectations. One marketing
Common Marketing Mistakes: Not Monitoring Ad Campaigns Read More »
Let’s set the scene: You’ve dedicated hours to crafting the perfect post, uploaded it to Facebook or Instagram, and…crickets. Maybe a couple of likes. Maybe a share. But definitely not the meaningful reach or business
Why Social Media Alone Isn’t Cutting It: Leveling Up with Layered Marketing Read More »
If you want your digital marketing campaigns to succeed, there is one thing you must master: audience targeting. Without it, your message probably won’t reach the people that need to hear it, wasting your ad
Audience Targeting 101: Two Groups You HAVE To Market To Read More »
Google’s latest innovation, Smart Bidding Exploration, represents the biggest leap in automated bidding for Search campaigns in over a decade. For brands focused on performance and growth, this update is a game-changer. Here’s what you
If you’ve been following the latest in search technology, you may have seen Google’s announcement of the Muvera algorithm update. For those of us who’ve been in digital marketing since before Google existed, it’s a
The past few years have thrown digital marketers into a whirlwind of economic shifts, tech breakthroughs, and changing customer expectations. At Mediaura, we’ve guided clients through these storms and built a toolkit for crisis-proof digital
How To Crisis-Proof Your Digital Marketing Strategy Read More »
