Common Marketing Mistakes: Not Monitoring Ad Campaigns

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Andrew Aebersold, CEO of Mediaura, looks into the camera while explaining marketing mistake of not monitoring ad campaigns close enough. He is wearing a black zip up. The background is an office scene, featuring a bookshelf and plant.

After investing considerable time and resources into creating an ad campaign, the last thing you want is for it to fail. 

Yet, when a campaign goes live, results often fall short of expectations. 

One marketing mistake you may be making: Not monitoring campaigns properly after they launch.

In this article, we’ll outline why neglecting your ads can be the kiss of death for your campaign. And we’ll tell you what to look out for to pull your ads back from the brink of failure. 

(You can also watch our video on this subject, available at the end of this blog.) 

Monitoring Your Campaigns: The Simplest Thing You Can Do To Fix Your Ad Campaigns

Marketing work requires a combination of creativity, technical knowledge, and experience. However, beyond complex strategies, there is simple daily maintenance that many marketers neglect. This is where many campaigns fail—because they are not actively monitored on a day-to-day basis.

No Goals, No Monitoring, No Results

If you’re not monitoring your ads, chances are you don’t have any performance goals set for your campaign either. 

So, before you even start your campaign, you need to decide:

 1. What you will monitor to determine whether your campaign is a success or a failure. These are often referred to as KPIs, or Key Performance Indicators. 

Then, once you start monitoring your campaigns, you’ll be able to tell if they’re succeeding or not.

Our tip: Not all KPIs are equally helpful. For example, basic metrics like impressions may be a component of success, but are rarely sufficient on their own

Instead, focus on metrics such as click-through rates, conversions, cost per acquisition, or return on ad spend. 

Look Out For Ad Fatigue

Another common marketing mistake you may miss if you’re not monitoring your campaigns is the error of letting an ad run for weeks or months without changes. 

Over time, audiences get bored or fatigued by seeing the same creative repeatedly. This issue, known as ad fatigue, leads to declining returns.

Refreshing your ads regularly keeps content relevant and engaging. Test new creatives, messaging, and calls to action. 

This simple step can boost engagement and avoid wasted budget on stagnant ads.

Watch for Campaigns Stuck in Learning Mode

Once you start monitoring your campaigns, you may start to notice that you’re never exiting “learning mode.” This is the period of time when your ad platform is trying to figure out who to show your ad to and how to present the assets you’ve given them. 

This issue typically occurs when your targeting is too narrow or parameters are too tight. Insufficient signals are present for the algorithm to train on, blocking campaign progress.

Even major marketing agencies sometimes make this mistake. The key is to catch it early—within a few days—and adjust targeting or budgets before money is lost.

Stop Making Marketing Mistakes: When to Seek Expert Help

Not all marketers have the time to monitor campaigns consistently. 

If you can’t find a spare moment to check on your campaigns, you may need to find an agency partner for help. 

That way, your meticulously crafted ad campaigns can stop flopping and start soaring.

At Mediaura, we specialize in making sure your campaigns thrive after launch. 

We monitor key metrics daily, optimize creatives, and manage targeting carefully. This vigilance protects your investment and drives better outcomes.

Reach out to us about partnering on your next ad campaign at mediaura.com/contact-us.

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