Who To Credit: Sales Or Marketing?
Many businesses struggle with one simple question: Should conversions be credited to Sales or Marketing? It can be easy to chalk up a sale solely to the work of business development, but the reality is […]
How to Survive The Behavioral Healthcare Seasonality Slump
Behavioral healthcare seasonality can be challenging, especially when patient census dips and inquiries slow down toward the end of the year. Many treatment centers face this predictable rhythm, but there is no need for panic.
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Why It Matters That the People Who Sell You the Work Are the Ones Doing It
The digital marketing industry has undergone significant changes over the years. Agencies pop up and disappear quicker than you can refresh your feed, and so many of them rely on freelancers or outsourcing to get
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Meta Business Manager Account
Here’s the simple truth: hacked ad accounts aren’t rare. They happen every day, at a scale most teams don’t see until it hits their card and their campaigns. If your Meta setup is sloppy, that
Boosting Posts on Meta? Think Twice Before Switching To The 4:5 Instagram Grid
Instagram is infamous for making tweaks to its platform without properly warning its community of creators and businesses that rely on the app for their income. And earlier this year, the Meta property did it
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How A Hacked Website Can Hurt Your Marketing: What To Do
A hacked website can completely derail your marketing strategy. It is one of the most overlooked threats in digital marketing. When your website’s security fails, the consequences extend far beyond fixing the broken code. Your
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Don’t Run Awareness Ads Without Doing This First
Awareness ads seem like the perfect first step in starting a digital ad campaign. What could be better than introducing your audience to who you are? But here’s something you should consider first. If your
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The Coming Reality of Search Traffic Decline: What Your Business Needs to Know About 2025
The search landscape is shifting beneath our feet. While everyone’s been talking about AI as some distant future concept, it’s already changing how people find information online – and that change is accelerating fast. If
What Businesses Need To Know About Cybersecurity
Cybersecurity Awareness Month is here, and if ever there was a time to tune up your digital safety, it’s now. Every organization, especially those in healthcare or who handle financial transactions, should view cybersecurity not
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This Is Why AI Isn’t Helping You With Your Marketing
Many businesses are turning to artificial intelligence to simplify marketing tasks. However, for many, the results fall short. Instead of saving time, AI often produces poor information, creates confusion, and leaves business owners frustrated. The
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