Many businesses are turning to artificial intelligence to simplify marketing tasks. However, for many, the results fall short. Instead of saving time, AI often produces poor information, creates confusion, and leaves business owners frustrated. The
This Is Why AI Isn’t Helping You With Your Marketing Read More »
In digital marketing, there are two metrics that sound similar, often get confused, and are key to understanding how much you’re really making off of your digital marketing. So, in this article, we’re going to
ROI vs ROAS: Which One Is More Important For Digital Marketing? Read More »
When businesses are looking to hire a digital marketer, they often make this common mistake: They think they need someone who “does it all” on staff. This is far from the slam dunk that many
After investing considerable time and resources into creating an ad campaign, the last thing you want is for it to fail. Yet, when a campaign goes live, results often fall short of expectations. One marketing
Common Marketing Mistakes: Not Monitoring Ad Campaigns Read More »
If you want your digital marketing campaigns to succeed, there is one thing you must master: audience targeting. Without it, your message probably won’t reach the people that need to hear it, wasting your ad
Audience Targeting 101: Two Groups You HAVE To Market To Read More »
Google’s latest innovation, Smart Bidding Exploration, represents the biggest leap in automated bidding for Search campaigns in over a decade. For brands focused on performance and growth, this update is a game-changer. Here’s what you
If you’ve been following the latest in search technology, you may have seen Google’s announcement of the Muvera algorithm update. For those of us who’ve been in digital marketing since before Google existed, it’s a
Economic uncertainty is on everyone’s mind in 2025. Many businesses are asking if now is the time to pull back on digital advertising. The answer, based on our experience marketing during downturns is clear: do
Marketing During Economic Uncertainty: Lessons Learned Read More »
TikTok’s 2025 Updates: What They Mean for Brands—and How Mediaura Makes Them Work for You As CEO of Mediaura, I’m always looking at the digital landscape with an eye for what’s next. TikTok’s latest updates
If you have been following search engine trends, you may have heard that SEO was on the decline. Many experts, including us, believed that paid search was taking over. However, the latest Google algorithm update
The Latest Google Algorithm Update Is Helping SEO For This Industry Read More »
