In our 20+ years in the digital marketing world, we have seen one scenario play out countless times. A business establishes a strong reputation. They carve out a place in their local market. Then, the
New Competitor Strategy: How To Defend Your Business With Marketing Read More »
Name buying in Google Ads frustrates many business owners. You search your brand and suddenly a competitor appears above you. It feels wrong. It feels unfair. You ask, “How can they buy my name on
Many businesses struggle with one simple question: Should conversions be credited to Sales or Marketing? It can be easy to chalk up a sale solely to the work of business development, but the reality is
Behavioral healthcare seasonality can be challenging, especially when patient census dips and inquiries slow down toward the end of the year. Many treatment centers face this predictable rhythm, but there is no need for panic.
How to Survive The Behavioral Healthcare Seasonality Slump Read More »
Here’s the simple truth: hacked ad accounts aren’t rare. They happen every day, at a scale most teams don’t see until it hits their card and their campaigns. If your Meta setup is sloppy, that
A hacked website can completely derail your marketing strategy. It is one of the most overlooked threats in digital marketing. When your website’s security fails, the consequences extend far beyond fixing the broken code. Your
How A Hacked Website Can Hurt Your Marketing: What To Do Read More »
Awareness ads seem like the perfect first step in starting a digital ad campaign. What could be better than introducing your audience to who you are? But here’s something you should consider first. If your
Don’t Run Awareness Ads Without Doing This First Read More »
The search landscape is shifting beneath our feet. While everyone’s been talking about AI as some distant future concept, it’s already changing how people find information online – and that change is accelerating fast. If
Many businesses are turning to artificial intelligence to simplify marketing tasks. However, for many, the results fall short. Instead of saving time, AI often produces poor information, creates confusion, and leaves business owners frustrated. The
This Is Why AI Isn’t Helping You With Your Marketing Read More »
In digital marketing, there are two metrics that sound similar, often get confused, and are key to understanding how much you’re really making off of your digital marketing. So, in this article, we’re going to
ROI vs ROAS: Which One Is More Important For Digital Marketing? Read More »
