Who To Credit: Sales Or Marketing?
Many businesses struggle with one simple question: Should conversions be credited to Sales or Marketing? It can be easy to chalk up a sale solely to the work of business development, but the reality is
How to Survive The Behavioral Healthcare Seasonality Slump
Behavioral healthcare seasonality can be challenging, especially when patient census dips and inquiries slow down toward the end of the year. Many treatment centers face this predictable rhythm, but there is no need for panic.
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Meta Business Manager Account
Here’s the simple truth: hacked ad accounts aren’t rare. They happen every day, at a scale most teams don’t see until it hits their card and their campaigns. If your Meta setup is sloppy, that
How A Hacked Website Can Hurt Your Marketing: What To Do
A hacked website can completely derail your marketing strategy. It is one of the most overlooked threats in digital marketing. When your website’s security fails, the consequences extend far beyond fixing the broken code. Your
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Don’t Run Awareness Ads Without Doing This First
Awareness ads seem like the perfect first step in starting a digital ad campaign. What could be better than introducing your audience to who you are? But here’s something you should consider first. If your
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The Coming Reality of Search Traffic Decline: What Your Business Needs to Know About 2025
The search landscape is shifting beneath our feet. While everyone’s been talking about AI as some distant future concept, it’s already changing how people find information online – and that change is accelerating fast. If
This Is Why AI Isn’t Helping You With Your Marketing
Many businesses are turning to artificial intelligence to simplify marketing tasks. However, for many, the results fall short. Instead of saving time, AI often produces poor information, creates confusion, and leaves business owners frustrated. The
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ROI vs ROAS: Which One Is More Important For Digital Marketing?
In digital marketing, there are two metrics that sound similar, often get confused, and are key to understanding how much you’re really making off of your digital marketing. So, in this article, we’re going to
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What To Avoid When Hiring A Digital Marketer
When businesses are looking to hire a digital marketer, they often make this common mistake: They think they need someone who “does it all” on staff. This is far from the slam dunk that many
Common Marketing Mistakes: Not Monitoring Ad Campaigns
After investing considerable time and resources into creating an ad campaign, the last thing you want is for it to fail. Yet, when a campaign goes live, results often fall short of expectations. One marketing
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