Digital Marketing Audits & Cleanup Services

Stop Guessing. Start Knowing Exactly Where Your Marketing Stands.

Most businesses pour money into digital marketing without ever knowing what is actually working and what is silently draining their budget. Mediaura’s comprehensive digital marketing audits give you the clarity you need to make smarter decisions, eliminate waste, and unlock growth you did not know was possible.

Whether it is your website, your ad accounts, or your entire digital ecosystem, our expert team performs thorough digital marketing audit services to dig deep to uncover what is holding you back and shows you exactly how to fix it.

What Is a Digital Marketing Audit?

A digital marketing audit is a thorough, expert-led evaluation of your online presence, advertising accounts, digital strategy, and the tools you use to execute it all. It identifies technical issues, wasted spend, missed opportunities, and performance gaps across every channel, giving you a clear, prioritized roadmap for improvement.

Unlike automated reports that anyone can pull, Mediaura’s digital marketing audit services are conducted by seasoned specialists with over 22 years of experience across healthcare, multi-unit food & beverage, spirits, and B2B industries. We do not just tell you what is broken. We tell you why it matters and what to do about it.

Our Audit Services

SWOT Analysis

Every Mediaura audit begins with a strategic SWOT analysis of your digital marketing program. We evaluate your strengths, weaknesses, opportunities, and threats across all channels to give you a clear picture of where you stand competitively. This is not a fill-in-the-blank template. It is a data-driven assessment built from real performance data, competitive intelligence, and industry benchmarks that frames every recommendation in your audit.

Marketing Tool Assessment

Your marketing is only as good as the tools behind it. We evaluate your entire marketing technology stack, including analytics platforms, ad managers, CRM systems, automation tools, call tracking, AEO and SEO software, and reporting solutions, to determine whether your tools are helping or holding you back. You will receive clear recommendations on what to keep, what to replace, and what to add to close gaps in your marketing operations.

Website Audits

Your website is your digital storefront, and if it is underperforming, everything else suffers. Our website audits evaluate:

Technical SEO health: crawlability, indexation, broken links, site structure, and sitemap accuracy

Page speed and Core Web Vitals: load times, mobile responsiveness, and performance scores

On-page SEO: meta tags, header optimization, content quality, and internal linking

User experience (UX): navigation, conversion paths, calls to action, and design effectiveness

Security and compliance: SSL certificates, HTTPS implementation, and accessibility standards

AEO readiness: structured data, schema markup, FAQ formatting, and AI-search discoverability

We use industry-leading tools combined with hands-on expert analysis to deliver a prioritized action plan to improve rankings, traffic, and conversions.

Ad Account Audits

Wasting ad spend is one of the most common and most expensive problems in digital marketing.

Our ad account audits cover every major platform:

Google Ads (Search, Display, Shopping, Performance Max, YouTube)
Meta Ads (Facebook and Instagram)
Microsoft Advertising (Bing Ads)
LinkedIn Ads
TikTok Ads
Other major digital advertising platforms as needed

For each platform, we evaluate:

Account structure and campaign organization
Targeting and audience strategy
Bidding strategy and budget allocation
Ad creative and copy effectiveness
Conversion tracking and attribution accuracy
Quality Score and relevance metrics
Wasted spend from negative keywords, irrelevant placements, and budget leaks

Our audits are detailed, platform-specific analyses with clear, actionable recommendations tailored to your business goals and industry.

SEO & AEO Audits

Search has evolved. Ranking on Google is no longer just about keywords; it is about being the answer that AI platforms choose to surface. Our SEO and AEO audits examine:

Traditional SEO factors: rankings, organic traffic trends, backlink profile, keyword opportunities, and competitor positioning

Answer Engine Optimization (AEO) readiness: content structure for AI extraction, schema markup, FAQ formatting, and entity-based content organization

Content quality and authority signals: E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) evaluation

Local SEO performance: Google Business Profile optimization, local citations, and review strategy

With AI tools like Google’s AI Overviews, Perplexity, ChatGPT, and Gemini reshaping how people find information, your content needs to be engineered for both human audiences and algorithmic understanding. We make sure it is.

One-Time Cleanup Services

Do not just know what is wrong. Get it fixed.

After your audit, our team can execute a complete, one-time cleanup to address every issue we uncover. This is the fastest path from diagnosis to results, and it is a service very few agencies offer. Do not just know what is wrong. Get it fixed.

Website Cleanup

Technical SEO fixes (broken links, crawl errors, sitemap submission, Search Console setup)

On-page SEO optimization (meta tags, headers, keyword placement, content enhancement)

Page speed optimization (caching, image optimization, server response improvements)

Schema markup implementation for enhanced AI and search engine visibility

Post-cleanup performance comparison report

Website Results

Ad Account Cleanup

Campaign restructuring for optimal performance

Audience refinement and targeting corrections

Negative keyword implementation and placement exclusions

Conversion tracking setup, repair, or verification

Budget reallocation to highest-performing campaigns

Our Ad Success

SEO & AEO Cleanup

Content restructuring for AI-friendly formatting

FAQ schema and structured data implementation

Content refresh and optimization for target keywords and questions

Backlink profile cleanup and disavow file creation

Local SEO corrections and citation management

AEO

SEO

Each cleanup engagement includes a post-completion report showing measurable before-and-after improvements so you see exactly what changed and the impact it made.

Why Choose Mediaura for Your Digital Marketing Audit?

22+ Years of Experience

Mediaura has been in the digital marketing game since before Google Ads existed. The team has been recognized for our ethics and performance, and has seen every algorithm change, platform update, and industry shift, and knows how to spot what others miss.

Platform-Certified Experts

Specialists at Mediaura hold certifications across Google, Meta, Microsoft, LinkedIn, and more. They do not just know the platforms; they work in them every day.

Actionable, Not Abstract

Every audit comes with a SWOT analysis, tool assessment, and a clear, prioritized roadmap. You will know exactly what to fix first and why.

Industry Expertise Where It Counts

Mediaura specializes in healthcare, multi-unit food & beverage, and spirits, where compliance, competition, and targeting require specialized knowledge. The audit methodology delivers results across many other verticals as well.

One-Stop Audit Plus Fix

Most agencies audit your accounts and hand you a to-do list. Our digital marketing audit services won’t leave you stranded and confused. Mediaura is one of the few that will also roll up its sleeves and fix everything for you in a single engagement.

How Our Audit Process Works

Discovery call – Learn about your business goals, current challenges, and which accounts or platforms need attention.

SWOT and tool assessment – Evaluate your competitive position and the marketing technology stack powering your campaigns.

Deep-dive analysis – Specialists conduct a thorough manual review of your digital properties using industry-leading tools and expert judgment.

Comprehensive audit report – Receive a detailed findings document with prioritized recommendations, severity ratings, and projected impact.

Strategy session – Walk through every finding, get questions answered, and align on next steps.

Optional cleanup execution – If you choose, the team implements every fix, backed by a post-completion performance report.

Frequently Asked Questions About Digital Marketing Audits

What does a digital marketing audit include?

A digital marketing audit is a comprehensive evaluation of your online presence, including a SWOT analysis, marketing tool assessment, website technical health, SEO performance, ad account structure, spend efficiency, content quality, and AEO readiness. Mediaura’s audits cover all major platforms with actionable, prioritized recommendations.

What is a SWOT analysis in digital marketing?

A SWOT analysis evaluates your digital marketing strengths, weaknesses, opportunities, and threats. Mediaura builds this from real performance data and competitive intelligence to frame every recommendation in your audit around your actual market position.

What is a marketing tool assessment?

A marketing tool assessment reviews your entire technology stack, from analytics and ad platforms to CRM and automation tools, to determine whether your current tools are the right fit for your goals. You will receive recommendations on what to keep, replace, or add.

How long does a digital marketing audit take?

Most audits are completed within 2 to 3 weeks, depending on scope and the number of platforms involved. Website-only or single-platform audits can often be delivered faster.

What is the difference between an audit and a cleanup?

An audit identifies issues, opportunities, and recommendations. A cleanup is the hands-on execution; the team actually fixes the problems found during the audit. Think of the audit as the diagnosis and the cleanup as the treatment.

Do you audit ad accounts on all platforms?

Yes. Mediaura audits Google Ads, Meta (Facebook and Instagram), Microsoft Advertising, LinkedIn Ads, TikTok Ads, and other major digital advertising platforms.

How much does a digital marketing audit cost?

Pricing varies based on scope, including the number of platforms, accounts, and the depth of analysis required. Contact Mediaura for a free consultation and a custom quote tailored to your needs.

What is Answer Engine Optimization (AEO), and why does it matter for my audit?

AEO is the practice of optimizing your content so that AI-powered search tools such as Google AI Overviews, ChatGPT, Perplexity, and Gemini choose to surface and cite your brand as a trusted answer. Mediaura’s digital marketing audit services evaluate your AEO readiness so your brand stays visible as search evolves.

Can you just do the cleanup without an audit?

Starting with an audit is recommended to ensure work addresses the right issues in the right order. If you already have an audit from another provider, Mediaura can review it and discuss executing a cleanup based on those findings.

Who should get a digital marketing audit?

Any business investing in digital marketing can benefit, whether marketing is managed in-house, through another agency, or just getting started. Audits are especially valuable if performance has declined, strategy feels unclear, or you want a second opinion before scaling spend.

Ready to Uncover What Is Really Happening in Your Digital Marketing?

Your journey to digital excellence starts with clarity. Contact Mediaura today for a free consultation and discover how a comprehensive audit can transform your results.

Mediaura believes in authenticity, and that is what you will get.

GET A FREE CONSULTATION

(812) 590-9900