A Search Ranking Befitting The Bama Name
Client since — 2021
Scope of Work — Digital Marketing
The Challenge
Tech Wizardry Needed
The University of Alabama Online came to us at a pivotal point in their quest to top Google search rankings. The remote alternative to the legendary University of Alabama had just changed its URL to be more easily searchable, but had created a whole new problem for itself in the process: A mess of broken links, both internally and across the internet.
This stalled UA Online’s SEO ambitions, and the university didn’t have the technical firepower to fix it themselves. Luckily, they found us.
The Solution
The SEO Cleanup Crew
To fix the University of Alabama’s SEO, we enacted a comprehensive site cleanup. In addition to repairing broken internal links, we renewed efforts to improve UA Online’s rankings for its mammoth slate of 70+ degree offerings.
The results speak for themselves…
Search Matters
If you search for an MA in secondary education science or a BS in commerce and business administration, the University of Alabama Online will most likely be your first organic result.
That’s no coincidence. That’s our SEO magic at work.
Since spearheading UA Online’s SEO, the college’s degree search keywords have jumped an average of 48.7 spots in Google’s rankings.
Search position matters. Under our care, UA Online has also seen a 20.67% increase in website users and a 16.97% jump in total sessions on their site.