You may have heard the term “Social Media Management” being recommended to businesses and organizations these days, but are not quite sure what it means. While you’re probably familiar with how important word of mouth is in terms of marketing and branding for a company, think of social media as the amplifier. If someone has a good interaction with your brand, they might tell others about it; but if they have a negative experience these days, instead of telling one or two close friends, they are probably going to blast it to their hundreds (if not thousands) of followers and friends on various social network platforms.
This is where and why professional social media management becomes a crucial component of your marketing model.
Why Social Media Management Is Important
It’s always a bit startling how little attention and importance is placed on social media by brands of all sizes. As we’ve previously discussed here, social media is quite possibly the most important tool in your marketing arsenal, so why would you leave anything to chance?
Social media management helps you manage outbound and incoming online interactions, along with other marketing activities, in a professional and efficient manner. By representing your company in a positive and authentic way, social media management can build credibility and awareness for your brand across a myriad of social media platforms – reaching current and potential customers who may not be aware of developments or aspects of your organization.
Social Media Management helps you stay competitive in the marketplace. If you feel that social media is not relevant to your business model, think again. According to Nielsen’s 2012 annual social media report, the United States spent 121 billion minutes on social media sites in July 2012 alone. That’s 388 minutes — or 6-1/2 hours — per person.
In the U.S. individual spend approximately 20% of their time on personal computers liking, tweeting, pinning, whatever it is they do on social media, and 30% of their time on mobile devices doing the same.
In the last year, people have increased time spent on Social Apps by 76% and the time people spent on Social Media on mobile devices grew by 24%. What this means is, that the more time people spend on social media, the more they become engaged in a brand. In fact, one in three social media users prefers to contact a company by Facebook or Twitter to comment or ask a question versus picking up their telephone.
Even more crucial to your organization’s bottom line, 65% of social media users use their preferred platforms to learn more about a company, and 70% search for reviews and to get feedback on products, services, or brands from other consumers.
These days the Internet is more vital to the solvency of your brand than ever before.
But Why Do I Need a Professional?
Unfortunately, many brands relegate their social media management to an intern or a junior member of the team. Listen, just because someone uses social media it does not mean that they are doing it right.
Your social media profile is an advertisement for your brand that is on 24/7, 365 days of the year, the last thing you want your brand to experience is an embarrassing or negative situation that could have easily have been prevented by someone with more experience navigation the milieu of the Internet. Remember folks, the Internet is forever, and a little investment into the proper management of your brand profile can keep you off of lists like these.
Professional social media management works to:
- Enhance the visibility and credibility of your brand
- Interface with consumers in a positive manner
- Resolve any negative interactions without any last repercussions and ultimately leaving the client satisfied
- Raise awareness of products, services, or changes with your brand
- Protect your brand reputation
- Leverage Digital Marketing to enhance ROI
- Increase revenue and brand loyalty
- …much more
We Can Help
Professional social media management, such as the services offered by Mediaura, allows your brand to shine in the best possible light. Our clients have been able to grow their businesses and branding profiles through our dedicated social media management services.
No matter what your industry, our team works to identify the best solutions and platforms to allow your company to rise above the competition, without breaking the bank.
To learn more about our social media management services, click here. If you would like to learn how social media management can help you out, contact us or give us a call at 502-554-9649. A member of our team will be happy to assist you.