We all know you should be marketing right now during the Coronavirus pandemic, but why should you pay an agency when you can place your ads on Google, Facebook, Instagram, or LinkedIn? Learn what costly mistakes you should avoid when doing digital marketing in a time of crisis.
Why Advertise Now?
I get it, you are concerned about money, and your business took a hit. If your boat is sinking, you can bail water all by yourself, and maybe you will stay afloat. You could also throw up a signal for help and get other people to help you bail water and then patch the ship. Before you know it, you are sailing again. With marketing and advertising, if you lost some business, you need to replace it quickly. You can only cut so much before you close your doors. The best way to get new customers right now is going to be through your digital marketing efforts.
Can’t I do it myself?
Yes, you absolutely can. If you know what you are doing, you can go online right now and buy ads on Google or Facebook without any certifications, training, or experience. While it’s different from the stock market in that respect, there are some similarities. For example, if you don’t follow the stock market every day and live in that industry, it would be easy to invest and waste money. Sometimes you get lucky, but it’s rarely the case. The same is true of digital advertising. Do you know what images and ad copy to use that will convert customers? Do you know what targeting settings to use to reach the right audience? Do you know how to measure the results correctly? Accurate measurements help you to know what to change and how to improve your campaigns? Do you know what to do with the leads once you get them, especially if they don’t convert right away? If you can answer yes to all of these questions, consider filling out an application to join the Mediaura team! For the rest of you, please find a digital agency.
I’m using an agency, but I don’t know if it’s working?
Not all agencies are equal. Some are fantastic; some might even be better than us! However, this industry has seen massive growth because of how easy it is to point and click to place ads. If you can do it, so can everybody else. These companies take advantage of the fact that most customers don’t know enough to realize if it’s working. Mediaura has been around since 2003, and we’ve been responsible for millions of dollars of media spend over the years. We have been named a top agency by Google and invited us to attend the prestigious Google Elevator seminar at their Headquarters. We have dedicated reps with Google and Facebook and work with them weekly to ensure we’re always implementing the best practices to help push our clients forward. One year, they came to our offices inquiring about how we were able to get a substantially higher Click-Thru-Rate and ROI for a national Pizza chain with a fraction of the budget compared to the top competitors in the industry. The only way to know if it’s working is if you measure it correctly, and most agencies don’t know how or won’t take the steps required to do this because if you have something to hold them accountable for, you are less likely to tolerate a lack of performance. Good for you, but bad for them!
How much should I be spending?
That’s a tricky question. It depends on your industry, your budget, and your cost per acquisition. Sometimes you can estimate this in advance based on historical data and market trends. Other times you need a sample size of data to create projections. Creating modeling is something we work with all of our customers at Mediaura. Many will start small, get a baseline measurement, build the model, and then gradually increase as performance increases. Following these steps is how you build trust and an excellent long-term relationship. We are not out to make a quick buck; we want you to succeed so we can continue to grow and work together for many years.
I’ve never done ads, what if it doesn’t work?
All companies prefer annual contracts. You can often get fees waived for a long-term agreement. However, we understand that companies are not willing to sign lengthy contracts in times like this. For this reason, we have waived many of our traditional setup fees and no longer require a minimum term of commitment. We want to help you now.
