The logo of your company is essentially the “face” of your business. It displays your unique identity as a company and allows customers to identify with your brand. Every business wants a professional logo, whether you’re a doggy daycare or a high-end retailer because an eye-catching image leaves a long-lasting impression.
You might know that you’re an expert regarding the services you provide, but unfortunately, if you have a bad logo it can mean a customer will overlook your business from the get-go. This is where graphic designers, with their artistic prowess and visual panache, come in to save the day.
Recently we sat down with a member of Mediaura’s own design team, Jessica Porter, to have her explain what it’s like to work with a client here at Mediaura. She gave an overview of what is involved in order to produce an appealing, top quality product for our clients.
Jessica has worked on a variety of projects with an array of different Mediaura clients since starting here in March. With logos, she says the main thing is to ask the client a lot of questions. Because designers are visual, they communicate emotions and feelings through visuals. By asking the right questions a good designer can take your ideas and visions and use their skills to bring your logo to life.
I’ll Know It When I See It
As a client, you don’t always know exactly what you want, or you may have a design vision that isn’t actually the best for suiting the needs of your company. For example, you may really prefer the color orange, but after working with our design team, we find out that your audience is mostly female. Without a dedicated designer, you may not be aware that orange is the most disliked color by females. In fact, 33% of all females say they dislike the color orange – without a professional design partner you could have inadvertently turned off a large portion of your potential audience.
A good designer will explain the reasons for their design choices and help you see the full potential for your logo. They will also know how to explain what their design choices are. No matter who you choose to work with, any expert in their field should be able to explain their choices and reasoning to you. Simply saying, “because it looks cool” really isn’t enough. Of course, you want it to “look cool” but there needs to be more thought applied beyond that superficial level.
Once Jessica gets a good feel for your company and your long-term business goals, she will get down to the more specific logo-related questions. It’s good to do your homework beforehand and know a bit about what you think you do and don’t want. This can make the process go more smoothly and allows our designers to ask further specific questions.
Here are some questions to keep in mind when deciding what you want for your logo:
- Do you have any specific imagery in mind?
- Do you have a color preference or want to keep existing colors if pertinent?
- What adjectives should best describe your logo design?
- What three words would you use to describe your company?
- What feeling or message do you want your logo to convey to others?
- If your logo includes words how should they be written out? i.e. TheDesignCubicle or The Design Cubicle?
- Where will your logo be used? Print? Web? Both?
- Will there be any additional design services, such as business cards, letterheads, etc.?
- What logos appeal to you and why?
This last question is good because it allows you to offer links and visual examples, which are especially helpful to a designer. Creating a logo takes a lot of marketing research in order to understand what you need and the direction you should go in. This research includes:
- Creative brainstorming by sketching out different designs and seeing which one works best.
- Flexibility in being able to make the necessary revisions to achieve the client’s objectives.
- Crafting a unique and polished design, which is the result of all that flexible, creative brainstorming! It’s the beautiful finished product.
- Creating cohesive branding for the logo. Otherwise, knowing when, where and how to use your logo across your websites, products, and promotional materials.
A lot of small businesses don’t realize the important role their logo plays in their branding campaign. Because of this, they don’t pay enough attention to the sizing and positioning of their logo, especially when both words and images are involved. Let Jessica help you avoid this slip-up and create a well designed, personalized logo design for your company today.
We Can Help
Whether you’re a brand new business just getting off the ground, or already established and just looking for a “face-lift” we offer the graphic solutions to fit your needs. Our artists work to deliver top quality products in all mediums, be it print, apparel, identity, and other eye-catching solutions. We work to give our clients the upper hand in all aspects of their business by developing for them a positive and powerful image.
We offer full branding solutions such as logos and marketing materials as well as apparel, packaging, and advertising solutions. No project is too big or too small, to be handled effectively, professionally, and most importantly, affordably.
If you would like to learn how working with our award-winning Graphic Design team will benefit your business, contact us or give us a call at 502-554-9649. A member of our team will be happy to assist you.