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Mediaura, a full-service digital agency specializing in online marketing and programming solutions, is pleased to announce that Melissa McCarty has joined their team as the Account Executive.

McCarty, who had been Account Executive at Creative Alliance (now SCOPPECHIO) and more recently Sales Manager at Buca di Beppo, will use her experience in advertising and sales to manage accounts and oversee the strategy, development, and execution of their respective projects with Mediaura.

“I had the pleasure of working with Mediaura when I was at Creative Alliance,” said McCarty. “We had tons of success in rebuilding our client’s SEO, website and digital strategy. I was able to see first-hand the importance and need for a strong digital presence for many brands.”

“When a position became available at Mediaura I knew I was ready to become a part of a business that is evolving and progressing brands to the next level. As the new Account Executive for Mediaura, I am excited to manage existing projects, but also to collaborate with Director of Sales and Marketing Ashley Blakemore on new business development and digital strategy to propel our initiatives and drive success for our clientele in 2015.”

Blakemore said, “Melissa is a great addition to Mediaura. She brings a lot of energy, confidence and strategic digital thinking to our account service team. Her experience in client relations will be essential in not only providing exceptional service to the client but growth and results that the client wants.”

Melissa McCarty received her Bachelors of Science with a degree in Marketing and Entrepreneurship from Western Kentucky University.

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