If you’re one of our clients, you may have already met our new Account Executive, Skylar. Skylar comes to us straight out of college but with experience. She worked on Indiana University’s Dance Marathon Marketing Committee for three years and was a social media manager for The Ad Club and a yacht broker (jealous). With her marketing background and an understanding of how the Gen Z generation ticks, she’s someone we’re thrilled to have on our team — and yours!
Before you joined our team, you were a social media manager. What prompted you to transition from a content marketing role, and how has your social media experience shaped your abilities as an Account Executive?
I decided to transition, because I have always enjoyed project management roles ever since I started working on marketing projects at Indiana University. I still love the creative aspect of marketing, but I have loved my time as an Account Executive as well. I like getting to oversee the team working on a project and getting to communicate with our clients. It’s a position that allows me to communicate with everyone on our team at Mediaura, which is great. My experience as a social media manager has given me an abundance of knowledge about social media marketing. I am able to speak confidently to clients about our recommendations and explain how they can benefit from promoting their business on social media. This is important as my main job at Mediaura is communicating with our clients and helping them make the best decisions for their business.
What do you like the most (so far) about being an Account Executive?
I love how rewarding it is to see the projects we are working on come together for our clients. Our team is very talented, and I am always amazed at what they can do when it comes to designing websites, creating ads, and marketing businesses online. It is always great to see the clients happy with the work we have done for their business.
What is the most rewarding project you’ve ever worked on?
In college, I got to be a part of the Marketing Committee for Indiana University Dance Marathon, which is the second largest student run philanthropy in the United States. This organization has raised millions of dollars for Riley Hospital for Children over the years. It was so rewarding to see my efforts for this organization helping kids who needed it. I got to work with an amazing team and learn about marketing for an incredible cause.
How does being a part of the Gen Z Generation help you at work?
Being a part of the Gen Z generation helps me at work when we have a client whose target audience is Gen Z. I am able to relate to their target audience, and I know what they are into. Gen Z are always changing and evolving; what we like today may be out tomorrow, so it is important to keep up with the trends. I can help the team create content that will catch Gen Z’s attention, because we have a short attention span when it comes to ads.
All right, now that we’ve committed to making you make us feel old. What was the first website you remember visiting as a kid?
Webkinz.com! Webkinz were stuffed animals that included an online code that you could use to play with them virtually. I thought it was so cool that I got to have a stuffed animal and an online pet that I could feed, build a house for, and play games with. That was the first website I remember visiting in 2005.
And finally, if you could visit one website for the rest of your life, what would it be? (Besides Google.)
It would have to be Amazon.com. I can watch movies, listen to music, read books, and buy pretty much anything I would need on there. What more could you want?
Want the Mediaura team to handle your business’s online presence? Contact us today.