Mediaura Launches Website Redesign For Bio-K+

redesign

Key Takeaway:

Mediaura executed a mobile-first website redesign for science-powered probiotic brand Bio-K+ to modernize their digital presence and engage Gen Z consumers:

  • Engaging UX Enhancements: Integrated new animations, video content, and improved search functionality to create a smooth, highly interactive user experience.

  • Targeted Mobile-First Design: Optimized the interface specifically for mobile devices to effectively capture younger demographics.

  • International Localization: Replicated the new, modernized design across three tailored versions for their United States, Canadian English, and Canadian French audiences.

Why take probiotics? They’re good for you. Why redesign your website? It’s good for you. 

A website redesign keeps your brand fresh. Design preferences change, technology advances, your goals and strategies evolve. 

Bio-K+ knows the importance of a refresh. The science-powered probiotic brand puts customer rejuvenation at the top of their priority list. 

They also know the importance of a little self-care. They wanted a new look; we obliged.

Bio-K’s redesigned site, created by Mediaura, showcases an updated modern design with user experience at the forefront. The addition of new animations and video content keeps users engaged, while better search functionality gives them an overall breezier experience. 

We designed it mobile-first, of course — all the better with which to capture the Gen Z audience that Bio-K appeals to. 

Because Bio-K is an international company, we replicated our redesign across three different site versions for their U.S., Canadian English, and Canadian French customer base. 

Now that Bio-K looks better, we’re going to bet that they feel better and perform better, too. 

Need a refresher yourself? Contact us.

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