Importance of an Account Manager

A digital advertising account manager oversees all the details of an account within an agency. They are an invaluable resource and conduit for both the client and the agency team. Once a client gets onboard with Mediaura, our account managers become “the face” for our company. The role of an account manager is a versatile one, as it requires skills on an interpersonal, administrative and financial level.


Our Account Managers work directly with our clients to ensure all standards are maintained and that each project receives the exact services requested for every particular project. This job demands interaction with a wide range of people – from clients and network contacts as well as the various members of their own agency team. If at any point in time clients have a question about a project, they will go through the Account Manager to find their answer. The creation and maintenance of professional relationships is an important skill. In fact, some of the ways in which our Account Management team members deliver a positive customer service experience are:account manager

  • Listening to each client to gain understanding of their individual needs
  • Managing customer expectations
  • Communicating with the team and discussing the direction or their involvement as required
  • Resolving disruptions quickly in order to win their repeat business


The Account Management team keeps everything on track as best as possible. It takes a highly organized individual to keep an entire team of Creatives and programmers organized, and by having a singular point of contact managing projects it mitigates any confusion regarding who is responsible for what. Most of the time, it keeps things in the office running smoothly and keeps projects ahead of any looming deadlines. Account managers are also responsible for things like tracking monthly services, spending, and results for clients.


This role requires developing estimates for projects before they are presented to the client for each unique job. These estimates are made to map the scope of work for every particular project, this allows every member of the team to see the “blueprint” for what will be required the moment we hear the word “Go”. Estimates are important because it is crucial to protect both the client and an agency by making sure both parties expect the same outcome. So the financial role includes:Project Management

  • Scope of work Timeline, i.e. roughly how long a project will take to complete
  • Detailed pricing and signatures from both parties
  • Managing project budget and overtime

The Account Management team plays a very important role here at Mediaura and they are key in helping produce a strong marketing campaign for our clients.

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We know how beneficial it can be to have a dedicated point of contact for your projects. This is why we work to ensure that every client who comes through our door is provided with their own dedicated Account Manager. You have enough to worry about, and having to call six different people to have your needs met shouldn’t have to happen.

To learn more about some of the services we provide at Mediaura click here. If you would like to learn how working with our award-winning team will benefit your business, contact us or give us a call at 502-554-9649. A member of our team will be happy to assist you.

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