What is Call Tracking and should I use it?
We use call tracking for all of our digital marketing campaigns because it lets us determine from where phone call leads are coming. When a customer clicks to call, or “picks up the phone” you
Mediaura Digital Marketing Podcast Launch
Our team is excited to announce the upcoming launch of the Mediaura Digital Marketing Podcast. We’ll feature a range of online marketing and branding topics, as well as interviews with clients and other relevant guests. You’ll be able to
Mediaura Creates E-Learning Platform for Communities in Schools Clark County
The Challenge CIS Clark approached Mediaura to see if we could create an E-Learning Platform for their program. School shutdowns because of COVID-19 have impacted their schedule, and they needed a way to continue the
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Should I hire an Industry Specific Agency?
One of the common questions we hear from clients is, “Should I hire an industry-specific agency?“. That’s an excellent question because specific industries are more complex than others, and not all generalized agencies understand those
Should I re-use content for Social Media?
One of the more common questions we hear from small businesses and sales people that are managing their own marketing is “Should I re-use content for social media”? At this panel hosted by One Southern
Utilizing Google Analytics To Track Goals
Are you using Google Analytics on your website? A lot of customers, believe it or not, are not even using Google Analytics. Let’s assume you are a company that at least has Analytics installed. Congratulations.
Arnold Painting
I am excited to showcase a fantastic website for a happy customer that also happens to be a longtime friend of mine, dating back to our teenage years in school. We hired Arnold Painting to
Marketing – Beyond Word of Mouth
Mediaura founder and CEO, Andrew Aebersold, was hosted by ActionCOACH Louisville’s Rick Plasket to discuss Marketing – Beyond Word of Mouth. We recommend that you have several viable methods to generate new customers for your
Why you need to Adapt
Why you need to adapt I used to think that the key to success was longevity. The longer a business stayed open, the more likely it was to be successful. While some aspects of this
Why Customer Lifetime Value is important when calculating ROI
Today we are going to talk about Customer Lifetime Value, and why it is essential. Before we get to CLV, let’s do a quick refresh. Digital Marketing requires results, and a key performance indicator (KPI)
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