I’ve experienced firsthand the exhilarating and sometimes overwhelming experience of going viral on the internet. While viral social content can be a powerful tool for brand exposure and growth, it’s important to understand that virality
In the ever-evolving landscape of digital marketing, staying informed about regulatory changes is crucial. The Federal Trade Commission (FTC) has recently introduced a new rule targeting fake reviews and deceptive testimonials, a move that directly
Navigating the FTC’s New Ban on Fake Reviews: What It Means for Your Business Read More »
As we approach the holiday season, digital marketing is evolving rapidly. With Meta’s recent rollout of innovative ad options, businesses face opportunities and challenges in this condensed shopping period. At Mediaura, we’re not just keeping
How We’re Using Meta’s New Ad Features This Shortened Holiday Shopping Season Read More »
As a digital advertising agency, Mediaura is always on the pulse of industry developments that could impact our clients and our work. Recently, Google has again found itself in the hot seat, this time facing
The Google Antitrust Trial: What It Means for Digital Advertising and Your Business Read More »
In the world of digital advertising, platforms like Google and Meta (formerly Facebook) offer a plethora of tools and suggestions to help businesses reach their target audiences. While these suggestions seem convenient to streamline your
Why You Shouldn’t Rely on Google’s and Meta’s Suggested Audiences Read More »
Our COO Amy Aebersold was brought up on a horse farm, which was both a hobby and a business for her family.
